Description

Job Description
As a Salesforce Marketing Cloud Business Analyst, you will support enterprise digital marketing programs by translating business and marketing requirements into scalable Salesforce Marketing Cloud solutions. You will act as a functional liaison between client stakeholders and company's delivery teams to ensure successful implementation and adoption.

Key Responsibilities:
• Engage with client business and marketing stakeholders to understand campaign, personalization, and customer engagement needs
• Elicit, analyze, and document business requirements; translate them into functional specifications, user stories, and acceptance criteria
• Define and document end-to-end customer journeys and campaign workflows using Salesforce Marketing Cloud
• Act as a functional bridge between client teams and company's technical teams
• Support solution design across:

1. Journey Builder

2. Email Studio

3. Automation Studio

4. Contact Builder

5. Mobile Studio
• Drive UAT planning, coordination, defect triaging, and business sign-off
• Ensure adherence to company's delivery standards, data privacy, consent management, and compliance requirements
• Support go-live activities, post-production stabilization, and continuous optimization initiatives

Required Qualifications:
• 5+ years of experience as a Business Analyst in CRM, Digital Marketing, or Salesforce programs
• Strong functional expertise in Salesforce Marketing Cloud
• Solid understanding of customer segmentation, campaign orchestration, and personalization strategies
• Experience working in Agile delivery models with distributed teams
• Strong documentation, communication, and stakeholder management skills
• Bilingual - English and Japanese

Preferred Qualifications:
• Salesforce Marketing Cloud Consultant or Administrator certification
• Exposure to Salesforce Data Cloud or Sales / Service Cloud
• Experience working on large-scale transformation programs